Wednesday, 14 November 2018

Best way to track user data/analytics combined with custom analytics?

I’m working on a SAAS application for eCommerce businesses and part of it providing analytics on customers and how they interact with their products for example customers can “watch” a product. I’d like to collect data such as: # of customers watching a products, # of people that stopped watching, # of watchers that converted, etc. (I can get all this data on my site I won’t need to add anything to the businesses site). I’d also like to add more general data such as geolocation data, demographic data, browser type, etc (pretty much any data I can get, anonymized). I’d also like to be able to poll for this data in intervals, i.e all those stats for today, for the last week, this month, this year, etc.I’m trying to determine the best way to handle this setup. I could try rolling my own analytics setup which seems ok for the “in house” analytics like product watching but gets trickier with all the deeper analytics as well as the interval polling. I could also try integrating with Google Analytics but I’m not sure how well it interfaces with my “in house” data that I need to track.So I’m just wondering if there is any simple yet robust packages out there for handling this sort of analytics data or if a roll your own solution is best.

Submitted November 14, 2018 at 01:51PM by DasBeasto

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